Search Advertising / Pay Per Click
Search Advertising by Visibly. Marketing
Search Advertising can be an extremely effective marketing tactic for Ecommerce businesses—but only if done correctly. In order to get the most for the money you invest, it’s crucial to partner with a reputable digital marketing agency that has experience running successful search advertising campaigns. At Visibly. Marketing, we have a team of experts who are ready to help you take your advertising to the next level.
How We Create Effective Search Advertising Campaigns
In order to create an effective search advertising campaign, there are a few key things that we keep in mind:
Targeting the Right Keywords
The first step to creating an effective search advertising campaign is to target the right keywords. This can be done through keyword research. There are a number of tools that are at our disposal to research the most relevant keywords to your specific business. Once we have that list of potential keywords, we are able to evaluate them based on a number of criteria, such as search volume, competition, and relevancy.
Reaching the Right Audience
In addition to targeting the right keywords, our team ensures that you are reaching the right audience. This can be done by choosing the right medium for your advertisements, such as social media, Youtube, Spotify, or even the radio! Another way to do this is by using negative keywords. Negative keywords are words that you add to your campaign so that your ad will not show up when someone searches for those terms. For example, if you are selling women’s clothing, we might want to add “men” as a negative keyword so that your ad does not show up when someone searches for “men’s clothing.”
Creating Compelling Ads
Creating compelling ads is the next essential step in developing strong search ads for your Ecommerce business. The most successful ads are those that grab the attention of the reader and convince them to click through to your website. The ads that our team creates will be well-designed and visually appealing, with the ultimate goal of standing out from the competition and encouraging potential customers to take action.
Creating a Relevant Landing Page and Product Pages
Once we have created a quality ad that targets the right keywords and audience, it’s time to design a relevant landing page and or product pages. These pages should be relevant to your ad and keyword so that people who click on your ad are not disappointed when they land on your page. It should also be designed in a way that makes it easy for people to find what they’re looking for and take the desired action.
Tracking Results and Optimizing Your Campaign
The final step in creating an effective search advertising campaign is tracking your results and optimizing your campaign based on the data. Our team tracks how many people are clicking on your ad, how many of those people are taking the desired action on your landing page, and what percentage of people who click on your ad end up as converted customers or leads. Based on this data, we can then adjust our approach accordingly. If something isn’t working, we can change it with ease.
What is Pay-Per-Click (PPC)?
Simply put: PPC is a form of internet advertising in which businesses pay a small fee every time one of their advertisements is clicked. Let’s say, for example, that you’re a business that sells skincare products. You could use PPC to target individuals who have recently searched for skin care-related terms on Google by advertising to them through a YouTube banner ad.
When these individuals see your ad and click on it, they’ll be taken to your website, where they can learn more about your products. And because you only pay when your ad is clicked, this is an effective way to reach potential customers without breaking the bank!
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The Benefits of Search Advertising & PPC
As you can see, search advertising and PPC can be highly effective marketing strategies. Here are just a few more of the benefits you could bring to your business:
- Improved Visibility and Brand Awareness
- Increased Traffic to Your Website Improved Visibility and Brand Awareness
- Better Cost-Efficiency
- Targeted Advertising
- Measurable Results
- Flexible Budgets
- Improved ROI
Search Advertising with Visibly. Marketing
Here at Visibly. Marketing, we understand the importance of search advertising for Ecommerce businesses. As a first-class digital marketing agency, we are dedicated to helping our clients reach their goals and grow their businesses.
Our team of ads experts can help you to create effective campaigns that get real results. We’ll work with you side-by-side to understand your goals and target audiences and ensure that every campaign we make is up to your standards. So if you’re looking for help with your advertising, look no further than Visibly. Marketing.
Give us a call today and learn more about our search advertising services!
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